Minister of Communications, Sam George, has announced that MultiChoice Ghana has agreed to reduce its DStv subscription fees after sustained regulatory pressure from government.
The breakthrough follows MultiChoice’s submission of comprehensive pricing data, which included details on bouquet prices, tax components, and comparisons with at least six other African countries. According to the Minister, this information was crucial in facilitating transparent, evidence-based negotiations on pricing adjustments.
With the data now submitted, a pricing review committee has been established to determine the revised tariff structure. The committee comprises representatives from the Ministry of Communications, the National Communications Authority (NCA), MultiChoice Ghana, and MultiChoice Africa, and will be chaired by the Minister himself.
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Speaking at a press conference on Friday, September 5, Mr. George revealed that while MultiChoice requested a 30-day timeline to finalize the extent of the price cuts, government believes a shorter window is possible.
“Let’s be clear — MultiChoice has accepted that there will be a reduction. The discussion now is about the percentage. They want 30 days, but I believe 14 days, including weekends, is enough to conclude this process,” he said.
Government had earlier issued a firm ultimatum, directing MultiChoice to slash prices by 30% by September 6 or risk suspension of its broadcasting license. The directive carried daily fines of GH₵10,000 for non-compliance, which have already accumulated to about GH₵150,000. Mr. George confirmed that the outstanding fines accrued over the past 24 days will also be collected.
The committee is expected to announce the final pricing structure by September 21.
Story By: Afia Ohenewaa Akyerem